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Additional information

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Ms.Raenu Chaichanan
Nationality: Thai

Raenu Chaichanan received a Bachelor of Science(Nursing & Midwifery) from Prince of Songkla University in 1991 and MBA (Executive) from Chiang Mai University in 2008. Her experienced management most are strategic sales& marketing for company’s goal. She’d managed strategic sales for various MNC companies (Singapore, USA, UK) Thailand as well as being consultant for various medical devices to be registered import under FDA regulation –Thailand. Raenu is a consultant for Medical Device Industry with expertise in market research, establishment registration, analysis and guiding distribution channel as well as being project consultant for various international consulting firms. She has helped manufacturers from USA, Germany, China, Korea, Taiwan to register company, launching product as well as market penetration. In the earlier years of her clinical career, she spent 8 years in the operating theater for A to Z operations. Her experience for consulting & Management in medical device industry has more than 18 years.

Training programs

  • 2006- Present Seminar, product training and meeting in Singapore, Malaysia, India, Korea and Taiwan,

  • 2004, 2005 Level 2 German language from Deutsch Akademie, Vienna, Austria

  • 2000 Scholarship as OR nurse 2 months Kantonspital Basel in Basel from AO-ASIF Switzerland

  • During 2015-2016 Joined the brain storm session with Epimedical Asia (Switzerland) for trauma orthopedic market in Thailand. Additional during 2015-2017 Being a freelance consultant for 2 consulting firms I Singapore to run market research in medical equipment and supply for the operating room, wound care, laboratory, oncology as well as GI endoscopy.

Working Experiences

  • January 2018 – Present Own business as medical consultant for Thai company and foreign companies

  • June 2017 – December 2017 – Dermacare Asia Co,.Ltd : GM/Sales & Marketing Director
    (Thai and Taiwan joint venture for emergency medicine/Aesthetic/ Start up office in Thailand ,office inspection,etc,./ Thailand FDA regulation/ Product selection and running product registration following Thai FDA, Recruitment sales team/ A to Z management as medical device professional

  • March 2015 – May 2017 Own Business as Medical Device consultant, Medical Device management for importing, setting sales & Marketing , coordination between principals and distributors. -Working as a freelancer Healthcare consultant for UK/Hongkong / Singpapore /Japanese consulting firms in order to give how to run sales & Marketing in Thailand as well as Go- to-Market research for several projects by primary research and secondary research both qualitative and quantitative.

  • January 2014- February 2015 Smith& Nephew Co,.Ltd (Thailand) : Bangkok Sales Manager
    Strategic building and monitoring Sales team to hit the company’s target, brand building for arthroscopy and Joint replacement
    Achievement: 82 % YTD 2014 ,32 MB (THB) with 4 reps and 20 hospitals

  • 10 May 2013 –December 2013 MediPLUS Medical Device Co,.Ltd : Director of Sales& Marketing
    Founder for Start- Up company as a distributor in Thailand. Medical Device import registration, Product selection, Dealing with principals in order to import innovation medical devices from Korea, Belgium ,USA . Coaching and Training Team to gain over all medical device business.

  • 2011 December-9 May 2013 ST.Jude Medical (Thailand) : Business Unit Manager
    Cardiac Surgery Division
    Sales and marketing management, Brand Management, Product Development and people development. Monitoring sales Team to achieve the sales target. Setting budget plan and coordinating working with SEA office and Asia/Pacific head quarter.
    Achievement : 1.92 MB USD(80.3 %)of AOP 2.4 MB in 2012

  • 2011 April –November Transmedic (Thailand) : Product Manager
    A-Z management “Medivators” Endoscope reprocessing System–Machines , Detergent and Disinfectant IR Products (Intervention Radiology) Biocompatibles ,DC Bead,RF system (Covidien) Cool Tip and Coiling Product (Micrus) and Stent (Concentrix) for Neurovascular diseases such as aneurysm. Mobetron : Intraoperative Radiation Therapy

  • 2010 March –March 2011 Thanes Development Co,. Ltd :Product Manager
    Achievement -10 Millions in Sales “Medivators “ and 10 million Operating room beds ,Belmont A-Z Management for medical devices especially for the operating rooms endoscopy room, Clinics and hospital supplies from 6 countries. Leadership for sales team to achieve company’s target.

  • 2004- 2009 Smith-Nephew (Thailand) Position : Chiang Mai Dealer /Northern Dealer
    Achievements Own business as an entrepreneur in Chiang Mai provinces and 5 provinces with annual sale target 8 -10 million Baht. A-Z Management of orthopedic instruments and implant were served effectively in the process for operations

  • 2000-2002 Bangkok Unitrade Co,.Ltd Position :Sales representative/ nurse educator
    Achievements worked as a sale representative and nurse educator as an employee for Chiang Mai province 10 hospitals with annual target 9-10 million Baht. A-Z Management of orthopedic instruments and implant were served effectively in the process for operations.

  • 1991-2000 Lanna hospital Chiang Mai Position : Assistant Head nurse of operating room
    - Worked 9 years as operating room nurse, A-Z Operation management for effective operations with surgeons, anesthetists.
    Academic Volunteer

  • 2008 A volunteer for coordinating abroad education trip for graduated students and lecturers Ex- MBA, Chiang Mai University to Swiss tourism, Switzerland and Mercedes Benz Museum, Germany

  • 1991-2000 - The President of Lanna Hospital Club, Assisted the marketing team for social insurance customers and health check up Promotion.

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